SOCIAL MEDIA MARKETING
For many business owners, it’s a hard thing to accept: all those silly social media platforms that started out as distractions for teenagers are now serious, necessary tools that businesses need if they’re going to survive.
For others, it’s not hard to accept social media’s takeover, but it is hard to apply. Whether due to a shortage of time or a lack of understanding about how best to use social media for marketing and PR, many businesses struggle to get a successful campaign going.
How Web Marketr Can Help Your Social Media Marketing
For most businesses, the reason there is so much resistance to embracing social media as a marketing method is because of the enormous amount of time it requires.
Business owners want to spend time, energy and funds on making a good product or providing quality service – the whole reason they are in business, right? So naturally, many feel like it is a waste of time posting on FaceBook, Instagram, and Snapchat all day.
But, the numbers don’t lie. Like it or not, having an active social media presence for your brand significantly increases brand exposure and indirectly improves conversion. So, you know you need it, but it’s still hard to make the time. What’s more, which platforms should you use, and what is a strong social media campaign anyway?
That is where we come in. We know what social media platforms make the most sense for your industry, your business, and your target audience. We also know what catches viewers’ attention and gets them engaged, and know the tricks of the trade to make managing multiple platforms and keeping them active with less time.
Let us help you get your social media campaign started or allow us to revitalize it and give it life. Soon, you’ll be blown away by the ROI and you won’t ever look back.
Do I Really Need Social Media Marketing?
The simple answer is – Yes! Yes you do. And here’s why:
Statistics are now showing that social media marketing is quickly becoming one of the most effective marketing strategies in the game. Its lead-to-close rate is trucking along at a 100% higher rate than traditional marketing and branding methods. And don’t think it’s only working for the business-to-customer industry! More than 80% of business-to-business marketers are using it too!
There’s a reason for this. Social media users are an active bunch. Even if it’s just someone poking around on Instagram and all they see is a picture – if the picture catches their eye, they are 75% likely to visit the business that produced it.
Social media users, like Twitter users, also have a 50% chance of following anyone who follows them. Even if they don’t actively follow an entity back, they are still exposed to the brand and may use it in the future or refer someone to it.
The bottom line is – social media users are active participants, not passive. When they see a business entity being active on social media, presenting a unique and memorable persona, they will respond.
The other bottom line is that if you don’t use social media, it still says something about your company to potential customers. It says you are behind the times. That is definitely not an opinion you want potential clientele to have.
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker
Benefits of Using Social Media For Marketing
If you are one who is frustrated about social media and all of the changes to marketing, take heart! There are a ton of benefits to using it that more than make up for any inconveniences.
Here are just some of the important benefits you need to keep in mind:
Fortify Your Brand
social media provides a unique opportunity to seriously strengthen and mass-disseminate your brand to literally thousands of people.
Enhance Customer Service
through social media platforms, you can perform even better customer service by responding to questions and concerns in a way that was not possible before.
Enables Customer Interaction
social media provides a platform where potential customers can engage with your brand in a way unlike any other, and the more people can engage with something, the more likely they are to remember and use it.
Indirectly Improve Search Rankings
social signals resulting from active social media campaigns can make a positive impact on your search engine rankings.
Improve Public Opinion
creating a strong, engaging persona for your brand through social media will result in positive public opinion and a very loyal following.
Increase Traffic To Your Website
the majority of users will visit the website of a company they see or follow on social media, so it acts as a natural and important part of your sales funnel.
Analytics
you can get free analytic tools to help you see how effective your social media campaigns are across all of your profiles.
Virtually Free
best of all, you can get most/all of these benefits just by using the free version of each platform and getting a free social media management tool
